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Valentine's Day Around the World
Valentine's day was probably imported into
North America in the 19th Century by
British settlers. In the the first massed produced valentines
on embossed paper lace were
produced and sold shortly after 1847 by Ester Howland in Massachusetts.
Her father operated a large book and stationery store, and she took
her inspiration from
and English valentine she received.
In the second half of the 20th century, the practise of exchanging cards
was extended to all
manners of gifts in the United States, usually from a man to a
women.
Such gifts typically include roses and chocolates. In the
1980's the diamond industry
began to promote Valentine's Day as an occasion for giving
jewellery.
In recent times Valentine's gifts have extended
to all manner of gifts
and indeed have become exploited. It seems the colour red has
become
more important rather than the actual gift itself.
Thanks to a concentrated marketing effort,
Valentine's Day has emerged in Japan
and Korea as a day on which women, and less commonly men, give
candy, chocolate or
flowers to people they like. This has become an obligation for
many women,
especially those who work in offices who have to give chocolate to
their male co-workers -
sometimes at considerable expense!
By further marketing a reciprocal day called White Day has emerged.
On March 14th men are expected to return the favour to those who
gave them chocolates
on Valentine's Day. Many men however, only give flowers to
their girlfriends.
Originally, the return was supposed to be white chocolate or
marshmallows - hence 'White Day'.
However, men have interpreted the name differently and lingerie has
become a common gift.
In Korea, there is an additional Black Day on
April 14th,
when those who did not receive anything for Valentine's Day or have
anyone to give a gift to,
would gather together to eat Jajangmyun (Chinese style noodles in black
sauce).
In South Korea, there is also a Pepero Day, celebrated on November
11th,
during which young couples give each other romantic gifts.
In Chinese culture, there is a similar
counterpart to Valentine's Day.
It is called 'Night of the Sevens', according to legend the Cowherd
and the Weavers Maid meet
in Heaven on the 7th day of the 7th month of the lunar calendar.
The last 'Night of the Sevens' was on August 30 2006.
A different version of the day is celebrated in Japan as Tanabata,
on July 7th on the solar calendar.
In Egypt, there is another love day which is on November 4th. It is called 'The Egyptian Love Day'.
in the Persian culture Sepandarmazgan is a day
for love and dates back to the
Great Persian Empire in the 20th Century BC!
According to the Jewish
tradition the 15th of August is the festival of love.
In ancient times girls would wear white dresses and dance in the
vineyards,
where the boys would be waiting for them. In modern Israeli
culture this is a popular day
to pronounce love, propose marriage and give gifts like cards or flowers.
In Brazil, the Dia dos
Namorados (literally 'Day of the enamoured' or
'Boyfriend's/Girlfriend's Day') is celebrated on 12 June. Again
couples exchange gifts
such as chocolates, cards and usually a flower bouquet.
This day is chosen probably because it is the day before Saint
Anthony's day, known
as the 'marriage saint', when many single women perform popular
rituals in order to find
a good husband (or nowadays, a boyfriend).
In Colombia the Love and
Friendship Day is celebrated on the third Friday
and Saturday in September. In this country the 'Amigo secreto' tradition
is quite popular,
which consists of randomly assigning to each participant
a recipient who will be given an anonymous gift.
This 'Secret Admirer'
tradition is alive and well in Britain too.
So many of the messages we at Flower Delivery |UK send at Valentine's Day
are cryptic
or from secret admirers. The most popular message is 'X'.
In Finland, Valentines Day is
called 'Ystavanpaiva' which translates into 'Friend's Day'.
This day is more about remembering friends rather than loved ones.
In Slovenia, a proverb says
that 'St Valentine brings the keys of roots', so on February 14th,
plants and flowers start to grow. Valentine's Day has been
celebrated as the day when
the first works in the vineyards and on the fields commence. It is also
said that the
birds propose to each other or marry on that day. It has only been
celebrated as the day of love.
In some places St Valentine marks the beginning of spring.
in Romania the traditional
day for lovers is 'Dragobete' which is on February 24th.
It is named after a character from Romanian folklore who is supposed to be
the son of Baba Dochia. Part of his name is the word 'drag' meaning
'dear',
which can be found in the word 'dragoste' meaning 'love'. In recent
years Romania has
started celebrating Valentine's Day but this has drawn a backlash
from many groups
and institutions who condemn Valentine's Day for being superficial,
commercialist and imported western kitsch.
In Denmark and Norway 14
February is known as 'Valentinsday'.
It is not celebrated to a large extent, but some people take time to
be romantic
with their partner, or send a card to a secret love. in Sweden it is
called 'All Hearts Day'
and was launched in the 1960's by the flower industry's commercial
interests.
It is not an official holiday but its celebration is recognised and
the sales of
flowers and cosmetics are only bettered on Mother's day.
In Britain, of course we all
know, Valentine's Day is widely celebrated.
But there are also local traditions in the UK. In Norfolk a
character called 'Jack' Valentine
knocks on the rear door of houses leaving sweets and presents for
children.
In Wales many people celebrate Dydd Santes Dwynwen on 25th January.
This celebrates the patron saint of Welsh lovers.
Information courtesy of Wikipedia
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